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- Bold statement
- Listeners perspective
- Storytelling – is 10th of thousands years old
- No video and no written word
- Activates our imagination
- Can be consumed both actively and passively
- Creators perspective
- Writing – needs more effort and creativity
- Writing – can be hard to spell and get everything grammatically correct
- Video – way more time consuming if done well
- Video – equipment is super expensive
- Can be more like a conversation or a spoken language -> easier to create
- Lower competition to the audience and is still growing fast
- Con is searchability and to be used in research